Benardett, Sénica’s Founder

Sénica’s origins are as deep and as rich as its products, comprising influences from the cultures of two Caribbean islands and the unique charm only found in New Orleans, LA, also known as “The Big Easy.” Coined by Benardett (BEN-AR-DETT), the name “Sénica” (SAY-NEEKA) is a nod to her native Dominica.

Creating natural remedies has always been second nature to Benardett. Her extensive knowledge of herbs was largely self-taught during her formative years on the island of Dominica and later on St. Croix, U.S.V.I., the island to which her family migrated. The lush vegetation, herbs and spices found in rich supply on both islands provided countless hours of  “lab time” for the future entrepreneur. Brewing sour sop leaves to consume as a sleep aid, drinking nettle tea for kidney health, using Noni leaves to relieve joint pain and growing a variety of fruits, vegetables, herbs and spices in the family garden were some of young Benardett’s favorite pastimes. Today, the City of New Orleans, with its vibrant Creole culture and many Caribbean influences, serves as a natural incubator for the Sénica brand to grow and flourish.

Benardett earned a Bachelor of Science degree in Biochemistry from New York state’s Syracuse University. She strives to continue to create products that enhance beauty as well as promote wellness and an appreciation of our natural selves, which is reflected in the company’s motto: Natural. Beautiful. You.®


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