Natural. Beautiful. You. Our motto is simple. The Sénica (SAY-NEEKA) story is the story of your authentic, radiant self. Unpretentious. Unapologetic. Unique. Sénica is more than a brand; it’s a lifestyle.
Formerly Nica Naturals, Sénica was founded in 2007 by Benardett K. Jno-Finn after a long, costly and largely disappointing journey of searching for effective products to treat eczema, dermatitis and other common skin ailments from which she suffered at the time. That is why the Sénica lifestyle seeks to promote a holistic approach to health, wellness, beauty and restoration – giving equal attention to the proper care of skin and hair with products made from quality natural ingredients, along with providing useful information for adopting and maintaining a healthy lifestyle. What you put on your body is just as important as what you put in your body.
Sénica’s ingredients help form the foundation of the company’s commitment to holistic beauty. The ingredients found in our wide range of bath, body, hair and home product lines contain proven therapeutic, moisturizing and restorative properties that create and nurture balance. We only use the best nature has to offer, giving you complete satisfaction from head to toe.
Sénica’s commitment to ensuring a Natural. Beautiful. You. is also characterized by the company’s comprehensive mix of educational information and advice for healthy living provided through its online blog. From product uses and benefits to tips for proper nutrition, wellness, exercise and more, you’ll find Benardett’s insights and those of some of the industry’s top experts both enlightening and inspiring.
The word “Sénica” combines the prefix “Sé” (SAY), Dominican Creole for “it is” or “to be” with the suffix “nica” (NEEKA), the latter part of the island-nation Common Wealth of Dominica (Dom-in-eek-a) and inspiration for the Sénica product line. Known as the nature island of the Caribbean, Dominica is a country of lush forestry, boiling lakes, black sand beaches and 365 rivers, one for every day of the year. Its heritage is captured in Creole product names such as Lanbéli and Koko Kwèm, and is tightly woven into the fabric of the brand through Sénica’s commitment to embody all that is wholesome, good and pure.
All Sénica’s products are handmade with natural ingredients, including bay leaves, jojoba oil, sweet almond oil and essential oils of lavender, orange and tea tree. This fragrant and mineral-rich apothecary of nature’s choicest blends remains dedicated to celebrating a Natural. Beautiful. You.